About Life. The Feel Good Supermarket.
We'd recently come back to Australia from overseas, bursting with ideas about the delicious wholefoods we had enjoyed on our travels. Perhaps it was influenced by the tie-dye, but the natural food revolution was about to begin. So, back to that small cafe in Rozelle (and we mean really small - barely enough room to swing a blender).
It was going well, with a growing customer base and the tastiest food around, but we wanted to do more. What if we could expand our healthy little empire, into an entire wholefoods supermarket? 20 years later, that's precisely what we've done. Out with the nasties, chemicals and weird 'food-based products' of conventional supermarkets, and in with the natural, ethical groceries that won't break the bank or leave a large footprint.
In short, we wanted to give you, the good people of Australia, a grocery shop you could feel really bloody good about. A one-stop shop so healthy and full of goodness, it could turn oranges green.
We knew from the start that our relationship with conventional supermarkets just didn't feel right. We needed to make a clean break and start fresh. There's no easy way to say this, but we found a better way. Supermarket food was just too complex, saying one thing but really meaning another. We wanted food that was more honest and simple. Supermarkets talked a big game and were always there when we needed them, but it always felt as if there something was hidden, something we weren't being told.
We had a feeling in the pit of our stomachs that it just wasn't going to work out. So, we found a better way to shop. We put our energy and passion into finding food we can trust to bring a smile to our faces every day. And now we have a food relationship that makes the world a better place. Our food relationship promise:
- No artificial preservatives
- No artificial sweeteners
- No artificial flavours
- No artificial colours
- No hydrogenated oils
- No antibiotics or growth hormones in our fresh meat, seafood or dairy
- No bleached flour
No more complexity, just simplicity and goodness. We’re glowing. We're pretty damn serious about keeping our food promise, but welcome your help to keep us on the straight and narrow path to wholesome goodness. So, if you see something at About Life that doesn’t meet our promise, tell us and we'll give it the 'Gloria Gaynor' treatment. You'll get a $50 Gift Card, and we'll tell that product to go, walk out the door, just turn around now, cos it's not welcome in our store. Just send us the details, with a photo of the product and we’ll do all the dirty work!
We’ve expanded our healthy little empire, now with seven stores in Sydney and one in Port Melbourne, offering entire supermarkets dedicated to wholefoods, complete with cafes and self-serve food bars. Plus, our Sydney-wide catering bursts with the flavour of naturally grown goodness. 20 years on and we still proudly remain independently owned and operated.